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eBay - Find Your Perfect

The fashion industry is obsessed with skinny models and trends. Real people are different. They're all ages, shapes and ethnicities – and the selection of clothing and accessories on eBay is just as diverse. That's a nice fit. So we created Find Your Perfect to encourage women to find their perfect style on eBay.

Todd Selby took the photos and directed the videos, which feature real women. The campaign has run multiple seasons, with new cast and content each time. It's gotten a warm reception from everyday women and the videos have been viewed over 6-million times.

Creative Director: Paul Bjork

Associate Creative Director: Gabe Johnson

Art Director: Matthew Zaszewski 

Designer: Grace Hamman