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PlayStation - Horizon Zero Dawn E3 Social

When I was six, I went to the American Museum of Natural History and got scared by the dinosaurs like a big wuss. That's why when we were tasked with promoting PlayStation's new exclusive game, Horizon Zero Dawn, it got personal. So with the help of a Hollywood SFX company we brought two of the game's signature enemies, The Watchers, into the real world.

Creative Director (Copy): Brad Meyer

Copywriter: Bari Khan

Art Director: Matthew Zaszewski

Art Director: April Kwang